duboki vez
THE DISPLAY TYPEFACE DUBOKI VEZ (DEEP STITCH) DRAWS ITS VISUAL LANGUAGE FROM THE TRADITION OF ZMIJANJE VEZ EMBROIDERY FROM BOSNIA AND HERZEGOVINA. THIS PROJECT REINTERPRETS A CENTURIES-OLD TEXTILE HERITAGE AS A CONTEMPORARY DIGITAL SYSTEM. BY TRANSFORMING THE DENSE RHYTHM OF CROSS-STITCH EMBROIDERY INTO A FUNCTIONAL, PIXEL-BASED GEOMETRIC TYPEFACE, DUBOKI VEZ BUILDS A STRONG CULTURAL SIGNATURE ROOTED IN TRADITION.
[OVERVIEW]
THE DISPLAY TYPEFACE DUBOKI VEZ (DEEP STITCH) DRAWS ITS VISUAL LANGUAGE FROM THE TRADITION OF ZMIJANJE VEZ EMBROIDERY FROM BOSNIA AND HERZEGOVINA. THIS PROJECT REINTERPRETS A CENTURIES-OLD TEXTILE HERITAGE AS A CONTEMPORARY DIGITAL SYSTEM. BY TRANSFORMING THE DENSE RHYTHM OF CROSS-STITCH EMBROIDERY INTO A FUNCTIONAL, PIXEL-BASED GEOMETRIC TYPEFACE, DUBOKI VEZ BUILDS A STRONG CULTURAL SIGNATURE ROOTED IN TRADITION.
Year
2026
Category
typography
Client
university project
Location
banja luka, bosnia and herzegovina
[INTENTION]
DUBOKI VEZ WAS DESIGNED FOR A CONCEPTUAL MUSEUM, KUĆA VEZA — WHERE TRADITION COMES TO LIFE, HONORING THE EMBROIDERY HERITAGE OF THE ZMIJANJE REGION. THE LETTERFORMS DRAW FROM THE RHYTHM AND INTRICACY OF TRADITIONAL PATTERNS, REINTERPRETED THROUGH A CONTEMPORARY LENS. THE GOAL WAS TO PRESERVE CULTURAL IDENTITY WHILE MAKING IT FEEL RELEVANT TODAY, BRIDGING TRADITION AND MODERNITY THROUGH TYPOGRAPHY.
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