hair loss campaign
THIS CAMPAIGN EXPLORES HAIR AS MORE THAN A PHYSICAL FEATURE. IT IS IDENTITY, CULTURE, AND SELF EXPRESSION. WHEN HAIR IS LOST, THE IMPACT IS NOT ONLY VISIBLE BUT EMOTIONAL, CHALLENGING HOW WE SEE OURSELVES. THE PROJECT REFRAMES HAIR LOSS AS TRANSFORMATION RATHER THAN ABSENCE.
[OVERVIEW]
THIS CAMPAIGN EXPLORES HAIR AS MORE THAN A PHYSICAL FEATURE. IT IS IDENTITY, CULTURE, AND SELF EXPRESSION. WHEN HAIR IS LOST, THE IMPACT IS NOT ONLY VISIBLE BUT EMOTIONAL, CHALLENGING HOW WE SEE OURSELVES. THE PROJECT REFRAMES HAIR LOSS AS TRANSFORMATION RATHER THAN ABSENCE.
Year
2025
Category
creative campaign
Client
university project
Location
marbella, spain
[METHOD & RECONSTRUCTION]
PHOTOGRAPHY AND AI
THE CAMPAIGN PHOTOGRAPHS WERE FIRST CAPTURED IN A REAL, INTIMATE SETTING TO PRESERVE AUTHENTICITY AND EMOTIONAL HONESTY. THE BED WAS CHOSEN AS A SYMBOLIC SPACE, REPRESENTING VULNERABILITY AND THE PRIVATE MOMENT WHERE MANY FIRST NOTICE THEIR HAIR LOSS.
THE HAIR WAS THEN DIGITALLY ADDED USING AI, CREATING A DELIBERATE CONTRAST BETWEEN PRESENCE AND ABSENCE. THIS PROCESS ALLOWED THE VISUALS TO MOVE BETWEEN REALITY AND RECONSTRUCTION, REINFORCING THE IDEA THAT IDENTITY CAN BE REIMAGINED AND RECLAIMED.
IDEAS, VISIONS, OR JUST TO SAY HI.