a grid of heritage
THIS CONCEPTUAL PROJECT REIMAGINES CAFÉS EL MAGNÍFICO, BALANCING THE BRAND’S DEEP-ROOTED HERITAGE WITH A CONTEMPORARY VISUAL LANGUAGE DESIGNED TO ENGAGE A BROADER AUDIENCE. THE CORE CONCEPT DRAWS INSPIRATION FROM EIXAMPLE, BARCELONA’S ICONIC GRID DISTRICT, TRANSFORMING THE CITY’S GEOMETRIC STRUCTURE INTO A DEFINING VISUAL FRAMEWORK FOR THE PACKAGING SYSTEM. THIS SYMBOLIZES ORDER, TRADITION, AND THE BRAND’S LONGSTANDING DEDICATION TO QUALITY COFFEE.
[OVERVIEW]
THIS CONCEPTUAL PROJECT REIMAGINES CAFÉS EL MAGNÍFICO, BALANCING THE BRAND’S DEEP-ROOTED HERITAGE WITH A CONTEMPORARY VISUAL LANGUAGE DESIGNED TO ENGAGE A BROADER AUDIENCE. THE CORE CONCEPT DRAWS INSPIRATION FROM EIXAMPLE, BARCELONA’S ICONIC GRID DISTRICT, TRANSFORMING THE CITY’S GEOMETRIC STRUCTURE INTO A DEFINING VISUAL FRAMEWORK FOR THE PACKAGING SYSTEM. THIS SYMBOLIZES ORDER, TRADITION, AND THE BRAND’S LONGSTANDING DEDICATION TO QUALITY COFFEE.
Year
2025
Category
rebranding
Client
university project
Location
barcelona, spain
[BUILDING BARCELONA]
BEYOND ITS VISUAL ROLE, THE PATTERN INTRODUCES A SECONDARY FUNCTION. WHEN MULTIPLE PACKAGES ARE PLACED TOGETHER, THE GRID ALIGNS AND EXPANDS, ALLOWING THE BOXES TO FORM A MODULAR COMPOSITION, LIKE BUILDING YOUR OWN VERSION OF BARCELONA. THIS TRANSFORMS THE PACKAGING INTO AN INTERACTIVE EXTENSION OF THE CONCEPT, STRENGTHENING THE CONNECTION BETWEEN PRODUCT, PLACE, AND DESIGN.
IDEAS, VISIONS, OR JUST TO SAY HI.